Twitter, YouTube, Instagram work on stealth advertising

The quandary for those who run social networks is how to monetise activity on them without antagonising and thus losing users through distracting ads? The answer, for Twitter, YouTube and Instagram, is to slip in some stealthy ads camouflaged to look like posts from listed contacts. At YouTube, owned by Google, the effort is called "Zoo". Instagram uses the "Creative Shop" of its parent company Facebook.

via Tech News Headlines - Yahoo News http://news.yahoo.com/twitter-youtube-instagram-stealth-advertising-084339961.html