Daimler Trucks to launch software services push

By Edward Taylor and Ilona Wissenbach STUTTGART, Germany (Reuters) - Daimler is preparing to expand and upgrade its software services to freight operators, the head of its trucks division said, in a move designed to ensure that big customers stick with its vehicle brands. "We're aiming for a major product drive which goes way beyond what we have right now," Wolfgang Bernhard said in a recent interview at Daimler Trucks headquarters in Stuttgart. Daimler will expand the digital business by adding new services while rolling out current U.S. products in Europe and vice-versa, Bernhard said. As a fleet operator running Daimler's tools, he predicted, "you will be so deep in the web that removing yourself will be a very painful exercise." Daimler, German rival Volkswagen and Sweden's Volvo are battling for leadership of the truck market.



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