Live video startup Twitch builds studio to woo gamers, advertisers

By Malathi Nayak SAN FRANCISCO (Reuters) - Live streaming startup Twitch, which grew its users over 40 percent in the past year, said it is building a studio in San Francisco to host videogame broadcasts and attract more advertisers and viewers to its novel live chat format. The venture-backed startup, revealing its latest numbers, averaged 50 million monthly active users in June versus 35 million a year ago. "We want to test ways to help our everyday streamer produce more and more premium content," chief operating officer Kevin Lin said in a recent interview. "We don’t want to move in to (making) our owned-and-operated content." Twitch raised $20 million in funding in September from game publisher Take-Two Interactive Software and firms such as Bessemer Venture Partners and Thrive Capital.



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