By Deepa Seetharaman SAN FRANCISCO (Reuters) - Amazon.com Inc is fighting U.S. regulators' demands that it pay a penalty over its policies on purchases made by children on smartphone applications, according to documents seen by Reuters. Amazon, the largest U.S. online retailer, faces a potential lawsuit from the Federal Trade Commission, which wants the company to enter into a settlement similar to the one reached with rival Apple Inc in January. In a draft complaint, the FTC said there have been thousands of complaints related to millions of dollars in unauthorized in-app charges by children on Amazon devices. The agency said Amazon only changed its in-app charging policies last month.
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