Messaging service Tango to offer media content

By Gerry Shih SAN FRANCISCO (Reuters) - Tango, the popular mobile messaging app, said Tuesday it has struck deals with media companies including AOL and Vevo to distribute content in a new effort to differentiate itself in the hotly contested mobile messaging sector. Tango said its 200 million users worldwide will be able to browse new "Channels" for entertainment, news, sports and other categories to discover articles, videos and songs. Content providers so far include music streaming service Spotify, AOL properties including the Huffington Post and Dailymotion, the video repository. For Tango, the media partnerships are critical for its ambitions to become an online media hub - and a differentiating feature from other messaging services such as Whatsapp, the startup acquired by Facebook Inc in a $19 billion deal this year.



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