The highly anticipated Apple iWatch will be significantly cheaper than expected, one analyst believes, as health insurers could subsidize the cost of the smartwatch in the future. Cowen & Co. analyst Timothy Arcuri said in a note to investors on Friday that “we continue to believe it is possible the product (iWatch) is backstopped by some sort of insurance subsidization model similar to the carrier subsidization model for the iPhone.” Arcuri speculates that the iWatch will be launched in September, in time for the holiday season, sporting unique features when compared to other wearable devices. “We continue to feel this product will differentiate itself with existing wearable products primarily from a health perspective with a number of key innovations including
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