Israel's Wix.com buys mobile commerce firm Appixia

Israel-based Wix.com, whose technology helps small businesses build and operate websites, has acquired Appixia, a platform for building mobile commerce applications, as part of its mobile expansion strategy. In October 2013, Wix launched mobile adaptive technology and at the end of 2013 more than 1.6 million mobile websites had been created on the Wix platform. "Expanding the range of mobile solutions we provide our customers with is a strategic focus for Wix, and by integrating Appixia's technology we can more quickly boost and further diversify our mobile offering." Wix Chief Executive Avishai Avrahami said.



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