Amazon.com Inc said it is hiking the annual fee for its popular Prime service by $20 to $99 starting next week to offset rising costs, but the move could spark a customer revolt that undermines a feature that has helped boost its business. Amazon, which warned of an increase of as much as $40 in January, considers Prime instrumental in driving purchases of both goods and digital media. Amazon has come under increasing pressure to show sustained bottom-line growth, following years of rapid revenue expansion at the cost of profits. Amazon shares climbed 1.1 percent to $374.71 at midday.
via Tech News Headlines - Yahoo News http://ift.tt/1lZMhWl
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