Yahoo buying Tumblr for $1.1 billion, vows not to screw it up

By Alexei Oreskovic and Jennifer Saba SAN FRANCISCO/NEW YORK (Reuters) - Yahoo Inc will buy blogging service Tumblr for $1.1 billion cash, giving the Internet pioneer a much-needed social media platform to reach a younger generation of users and breathe new life into its ailing brand. The deal, announced on Monday, is a bold bet by Yahoo Chief Executive Marissa Mayer to revitalize the company by co-opting a Web property with strong visitor traffic but little revenue. ...

via Tech News Headlines - Yahoo! News http://news.yahoo.com/yahoos-board-approves-1-1-billion-tumblr-acquisition-103611211.html