sobota, 6 kwietnia 2013

Samsung Electronics marketing blitz stirs debate over innovation

Samsung outdoor advertisment sits atop an office building in Seoul By Miyoung Kim SEOUL (Reuters) - Samsung Electronics is spending more on marketing than R&D for the first time in at least three years, prompting some pundits to warn that the IT giant is sacrificing innovation at a time when the market is teeming with ever smarter gadgets. The South Korean firm, which warned on Friday it will not post record quarterly earnings for the first time since 2011, looks set to spend big bucks on marketing upcoming mobile devices, including the Galaxy S4 smartphone, to convert more iPhone and iPad users loyal to arch rival Apple Inc. ...








via Tech News Headlines - Yahoo! News http://news.yahoo.com/samsung-electronics-marketing-blitz-stirs-debate-over-innovation-110636096--finance.html

Brak komentarzy:

Prześlij komentarz