Alibaba-backed ShopRunner gains momentum, eyes China

By Edwin Chan and Peter Henderson SAN MATEO, Calif. (Reuters) - ShopRunner Inc, the e-commerce startup backed by Alibaba Group Holding Ltd that styles itself in some ways as the anti-Amazon, more than doubled its users over the past year and hopes to do so again in 2015, Shoprunner's chief executive said in an interview. The five-year old online retailer's gains may allow it to win over more customers who prize convenience and experience over cost savings, while taking advantage of its Alibaba relationship to help American retailers sell to China's still-growing middle class. ShopRunner borrows some of Amazon.com Inc's innovations: it charges $79 for two-day shipping to Amazon's $99. It also gives partners - ranging from Cole Haan and Under Armour to Neiman Marcus [NMRCUS.UL] - ownership of customer data and relationships.



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