Protect the brand or die trying: inside a fake social media crisis

Lucian Jacobs is the kind of Silicon Valley founder that makes the rest of them look bad. Polpeo, a subsidiary of the social media management firm eModeration, specializes in a novel new corporate exercise: the simulated brand crisis. More than a quarter of brand-related failures typically go international within an hour on social media, according to Polpeo, and a year after the crisis passes, more than half of companies haven’t recovered their share price. What I’ve never known is what they feel like on the inside, to the social media managers trying to put out the fires on Facebook, Twitter, and the websites of major news sites.

via Tech News Headlines - Yahoo News http://ift.tt/1GA0iBf