By Eric Auchard FRANKFURT (Reuters) - Nine months after Apple and IBM began working together on building mobile apps for businesses, some of the first fruits are about to appear at UK pharmacy chain Boots, which has begun equipping store employees with iPads to serve shoppers in the aisles. These customer service apps are part of a bid by Boots to encourage consumers to pre-order cosmetics and toiletries online, similar to calling ahead for medical prescriptions, while turning its 2,500 retail outlets into convenient pick-up points. "These apps put all of Boots' inventory at (employees') fingertips," said Robin Phillps, who is in charge of digital and e-commerce business at the company, now part of Walgreens Boots Alliance. "This makes it easier for them ... to interact with customers on their own terms." Companies across dozens of different industries are now eyeing how these mobile business apps from Apple and IBM can hook up front-line staff to back-office systems and make them smarter in face-to-face dealings with customers in the field.
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