By Alexei Oreskovic and Lauren Tara LaCapra SAN FRANCISCO/NEW YORK (Reuters) - Google Inc hired Morgan Stanley Chief Financial Officer Ruth Porat as its own finance chief, a sign Google is aiming to rein in costs as it invests in new businesses such as self-driving cars and internet-connected eyeglasses. Porat has helped execute a sweeping cost-cutting strategy across several business lines at Morgan Stanley. Google's costs have jumped as the company embarked on an increasing number of ambitious projects. Google's shares rose as much as 2.5 percent on Tuesday after Porat's appointment was announced by both companies.
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