Google could go in a different direction with branding when Pony Express launches to consumers. Who needs snail mail when there's Pony Express? To use Pony Express, users will need to provide personal information including a full social security number, though this data and identify verification will be handled by a third party rather than Google itself. Once that's done, bills can be paid right within Gmail or Inbox, the company's other email app that puts a greater focus on organization and surfacing messages that are timely or important.
via Tech News Headlines - Yahoo News http://ift.tt/1CMzBu3
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