Astro Teller: Google X 'encouraged too much attention' for Project Glass

Speaking today at SXSW, Google's X's "Captain of Moonshots" Astro Teller took to the stage to talk about how the secretive lab is opening up and talking to the wider world more often — and earlier. It's a shift for Google X, which has traditionally kept its projects close to the chest before revealing them to the world in splashy ways. Google Glass, Project Loon, robotics, Project Ara, and self-driving cars are all "moonshots" that don't seem to have immediate business models today, but could theoretically be huge in the future. "When we say moonshots, what we mean is that we're shooting for things that are ten times better," Teller said.

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