Seoul city to launch premium taxi service to take on Uber

The Seoul city government said on Thursday that it planned to launch a premium taxi service in August to rival online ride-service provider Uber, adding to the challenges to the U.S. company's expansion plans in Asia's fourth-biggest economy. The move comes after the country's transport ministry last week spurned Uber's proposal for a new driver registration, and reiterated its pledge to ban Uber, which connects passengers to private cars on their smartphones. Uber, a tech-industry darling worth at least $41 billion, is battling bans in South Korea, India, France and Spain for alleged violations including using unlicensed drivers. To begin with, the Seoul Metropolitan Government will introduce the taxi-hailing service with 100 luxury and mid-sized sedans each.



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