poniedziałek, 16 lutego 2015

From Grand Theft Auto to Wall Street: Trading apps woo gamers

Gamers play "Warlords of Draenor" at the World of Warcraft exhibition stand during the Gamescom 2014 fair in Cologne By Sudip Kar-Gupta LONDON (Reuters) - Twenty-something consumers raised on video games such as Grand Theft Auto and Angry Birds are being wooed by financial trading apps, keen to build bridges with a post-crisis generation that is disinterested in financial services or plain mistrustful. Bright colors, cartoon graphics and the ability to trade risk-free with virtual credits are features of apps such as BUX and Kapitall, which eschew financial lingo and complex charts in favor of competitive head-to-head battles and motivational messages like "OMG!" after placing a trade. While financial trading is a niche slice of the $15 billion mobile gaming industry, dominated by brands such as King Digital Entertainment's Candy Crush, some two-thirds of UK retail traders already use their smartphone or computer to buy or sell and app makers are sensing an opportunity. BUX's launch followed that of similar firms Kapitall and invstr (invstr.com).








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