Facebook counts 2 million active advertisers, mostly small businesses

Facebook Inc said on Tuesday that its active advertisers rose to 2 million, a 33 percent increase from the 1.5 million it had in July 2014. The vast majority of the advertisers, defined as those that have placed an ad on the social media platform in the last 30 days, represent small- and medium-sized business owners. "Small business owners are really hard to reach and they are not tech savvy usually," Facebook's chief operating officer, Sheryl Sandberg, said in an interview. Facebook also launched a mobile app for advertisers to use to manage their campaigns.

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