By Ritsuko Ando and Reiji Murai TOKYO (Reuters) - Months after Sony Corp bought So-net, the broadband provider's chief chided CEO Kazuo Hirai for having his "priorities in the wrong order". Yoshida, a reserved foil to the more flamboyant "Kaz" Hirai, has since sought to turn around Sony with a no-nonsense program of cuts and targeted expansion that has won over investors, even as the Tokyo-based conglomerate prepares to post a sixth loss in seven years. Yoshida is pushing each Sony division to take more responsibility for its performance, a direction that insiders say Sony is likely to confirm in a new multi-year business plan to be unveiled on Wednesday. Colleagues say Yoshida's low-key demeanor conceals a straight-talker who is unafraid to ask tough questions.
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