Canada's BCE appeals mobile TV rate ruling

BCE Inc , Canada's largest telecommunications company, will appeal a ruling that blocks it from sending its own content to customers' mobile devices for lower rates than it charges for transmitting third-party data. BCE, which operates under the Bell brand, and other large domestic telecoms have bought up media assets in recent years to exert more control over the programming they send. In a filing Reuters saw on Monday, BCE said the Bell Mobile TV service it sells to about 1.5 million of its wireless customers should be treated differently than content from rival media companies such as Netflix Inc and Google Inc's YouTube. Montreal-based BCE said the mobile TV product, which costs customers C$5 ($4) a month for 10 hours of content, is an extension of its broadcasting services.



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