Bosch CEO: Tech industry interlopers force car industry to react

By Andreas Cremer BERLIN (Reuters) - The auto industry is stepping up efforts to introduce highly automated cars as software makers Google and perhaps even Apple forge plans to build a vehicle, the chief executive of Bosch [ROBG.UL] said on Tuesday. Apple has declined to comment on whether it will become a manufacturer of cars, but the speculation about the emergence of a new rival from Silicon Valley is enough to force the established industry to react, analysts and car executives said. Bosch CEO Volkmar Denner said the emergence of a prototype vehicle by Internet giant Google had already demonstrated the potential disruption of an Apple car. "Google is pushing the theme of self-driving cars very strongly.



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