Philipp Mattheis knew his gaming app was addictive when he realised he kept checking his phone -- hooked by the brightly-coloured reminders telling him to play again or risk falling from the triple-figure level he had reached. Yet gripping the German journalist's attention was not Candy Crush, but one of a new generation of Chinese language apps that are using tricks traditionally employed by online games to get users hooked on learning. For years the thrill of studying a new language has been tempered by the tedium of rote learning and repetition required to be truly accomplished -- particularly the case for memorising a character-based system -- but now language apps are increasingly turning to the same praise, reward and challenge format that games such as Candy Crush use to such devastating success. Shanghai-based Mattheis is an avid user of the app Memrise, which offers courses in standard Mandarin Chinese and several dialects, and has 25 million users.
via Tech News Headlines - Yahoo News http://ift.tt/18BJGya
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