Nintendo is selling millions of $12.99 plastic figurines

Nintendo has always operated somewhat like a toymaker, creating its games with loving care while often ignoring wider market forces. Amiibos are Nintendo's attempt to capitalize on the success of similar products like Activision's Skylanders franchise and Disney Infinity. Nintendo is leveraging its huge roster of video game characters from the ubiquitous to the obscure — see Yoshi and the Wii Fit Trainer above — to produce a range of figurines that can unlock extra content in games when you tap them on the Wii U GamePad's built-in NFC reader.

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