środa, 28 stycznia 2015

Apple takes high road in China smartphone standoff with Xiaomi

Lei Jun, founder and Chief Executive Officer of China's mobile company Xiaomi, shows Mi Notes at its launch in Beijing By Adam Jourdan SHANGHAI (Reuters) - Apple Inc is steering clear of Chinese rival Xiaomi Inc's [XTC.UL] low-price online strategy, ramping up store openings in China to harness its premium edge and fend off the fast-growing No.3 global smartphone maker. The U.S. firm's quarterly results smashed Wall Street expectations with record iPhone sales in the holiday season and a 70 percent rise in China, powering the company to the largest profit in corporate history. Its result in China, as well as other emerging markets such as Brazil, marks a riposte to critics who questioned the firm's strategy a year ago not to launch a cheaper phone to lure cost-conscious buyers from Xiaomi and Samsung Electronics Co Ltd . "In the long run Xiaomi is more of a threat to Apple than say Samsung," said Ben Thompson, analyst at Stratechery.com.








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