U.S. Postal Service eyes e-commerce to offset declining mail

By Nick Carey CHICAGO (Reuters) - Facing a slump in the mail it had been delivering since the days of America's Revolutionary War, in 2012 the U.S. Postal Service began aggressively targeting e-commerce and lapsed customers as the way to salvage its declining business. "Really it started almost at the level of cold-calling, talking to people who really hadn't spoken to us in a long time," said Nagisa Manabe, who joined the USPS in May 2012 as chief marketing and sales officer from Coca-Cola Co after a career in the private sector. ...

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