środa, 24 grudnia 2014

Facebook teams with NFL to score with online video

Facebook will attempt to tackle a multi-billion-dollar television advertising realm by offering NFL-sponsored videos on its site Facebook said Thursday it had teamed with the National Football League to show ad-sponsored video clips at the leading social network. The move comes as Facebook tries to tackle a multi-billion-dollar television advertising realm seen as ripe for disruption by Internet technology. "This is a small video sponsorship test, and we will be evaluating how people, publishers, and marketers respond to this kind of co-branded video content on Facebook," the Silicon Valley-based social network said in an email reply to an AFP inquiry. Facebook has seen demand for high-quality video content that goes beyond amateur posts by users, and producers are keen for ways to make money from such video material.








via Tech News Headlines - Yahoo News http://ift.tt/1HD2vv3

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