Yahoo buys video ad service BrightRoll for $640 million

SAN FRANCISCO (Reuters) - Yahoo Inc will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers. The acquisition sustains Chief Executive Officer Marissa Mayer's acquisition spree and sharpens the company's focus on video ads, which it hopes can offset declining Internet ad prices and decelerating growth. ...

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