Dubai's Souq.com plans "Black Friday" equivalent to help boost sales growth

DUBAI (Reuters) - Dubai-based Souq.com, one of the Middle East's largest e-commerce businesses, aims for high double-digit revenue growth as it introduces "Black Friday"-type discount events to help lure shoppers from the city's retail malls. Black Friday, the biggest shopping day of the year in the United States, held on the Friday after Thanksgiving, is so named because it traditionally indicates the point at which retailers begin to turn a profit, or go into the black. Souq.com's planned Middle East version, which it terms White Weekend, will run on Nov. 27 and 28. ...



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