Ad agency Publicis holds on to key Samsung contract: source

PARIS (Reuters) - Advertising agency Publicis has kept hold of a major contract with Samsung Electronics after the South Korean smartphone and television maker put its accounts under review, said a person familiar with the matter. Publicis-owned Starcom will buy advertising space for Samsung, Leo Burnett will handle the creation of ads, digital agency Rosetta will handle on-line marketing, and DBH will handle additional functions. "Publicis is the big winner. ...

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