Apple unveils watch, larger iPhones in bid to retake innovation crown

By Christina Farr, Alexei Oreskovic and Deepa Seetharaman CUPERTINO Calif. (Reuters) - Apple Inc unveiled a watch, two larger iPhones and a mobile payments service on Tuesday as Chief Executive Officer Tim Cook seeks to revive the technology company's reputation as a wellspring of innovation. Some expected Apple to blow away the current competition but others warned the fact that it requires a paired iPhone may limit its sales. Starting at $349 - $50 more than the cheapest version of the iPhone 6 with a contract, the lofty price tag may also keep some consumers on the sidelines. It could go up to more than $1,000 for higher-end editions, IDC analyst Danielle Levitas said.



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