The fact that data has the power to change our business and personal lives has put data science and analytics at the center of how marketing is done. Every digital click, swipe, "like", buy, comment and search produces a unique virtual identity - something that Malcom Frank, EVP of strategy and marketing for Cognizant, calls a Code Halo™,...
via Tech News Headlines - Yahoo News http://ift.tt/1qA9L7n
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