This 'Lawn Dude' is trying to get Californians to conserve water

Lawn Dude is being plastered over billboards in Southern California, a region that has been particularly hard hit by the drought. "I only drink 2 days a week," reads one of the ads, which features a sunglasses-wearing Lawn Dude holding a martini. Nobody likes a drunk lawn! #cadrought #conserve — Lawn Dude (@Lawn_Dude) August 1, 2014 I'm a dude who likes to conserve H2O and wants my fellow residents to join! We can do this CA #H2Oconservation @CCOutdoorNA — Lawn Dude (@Lawn_Dude) July 31, 2014

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