Google just bought its way into analyzing all your chats

Google has purchased Emu, a smart chat application for mobile devices that can pepper messaging conversations with useful information mined from the users’ personal data, but also help the search giant get even more data from Google services users, and deliver ads inside chats at some point in the future, Wired reports. As it works now, Emu is able to analyze chats and offer information such as restaurant suggestions and calendar details based on their conversations. But Google could easily include advertising features into future versions of Emu that are likely going to be incorporated into Google’s own Hangouts platform that offers users instant messaging and SMS support, and automatically display ads based on certain keywords that certain companies would

via Tech News Headlines - Yahoo News http://ift.tt/1y8ZKgj