Amazon’s Fire Phone looks like 2014’s most epic flop

Even though there was a lot of hype around the Amazon Fire Phone, customers just aren’t buying it, at least not yet. In a survey, R.W. Baird analyst Colin Sebastian notes “muted demand” among potential smartphone buyers, especially ahead of the next iPhone launch that is reported to take place in the middle of next month. Of the 1,000 people who participated in the survey, only 5% of respondents said they would buy a Fire Phone, compared to 43.8% for an iPhone, 32.6% for Android phones (including Samsung, HTC, Nexus and others), 6.8% for a BlackBerry, and 5.3% for a Windows Phone. Consumers just aren’t seeing the value in the Fire Phone, despite Amazon’s repeated attempts to appeal to consumers,

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