Phone Financing Changes Buyer Behavior

Buyers Finance Better Models of Less Expensive Brands Consumer Intelligence Research Partners CIRP) released results of its research on mobile phone financing plans. This analysis features findings about consumer trends in financing plans from July 2013-March 2014. Somewhat counterintuitively, customers that finance an unsubsidized phone buy more expensive models of phones. For Apple, iPhone 5S accounts for 73% of financed iPhones, compared to 61% of all iPhones (Chart 1). ...



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