British authorities said Wednesday they will investigate Facebook over an experiment which manipulated the feelings of users, as the social network apologised for its poor handling of the row. Facebook clandestinely altered the emotional content of news feeds of nearly 700,000 users for one week in 2012 without their knowledge, in order to test whether it altered their moods. News of the "creepy" experiment has caused outrage among users, and on Wednesday Britain's independent data watchdog, the Information Commissioner's Office, said it was now looking into the case. "We're aware of this issue and will be speaking to Facebook, as well as liaising with the Irish data protection authority, to learn more about the circumstances," a spokesman told AFP.
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