Coub is Russia's answer to the GIF, and it's coming to America

Coub says it has reached fairly massive scale, with more than 50 million unique visitors to its website each month, up from 8 million this time last year. It is on iOS and has an Android app in the works, but most of its usage still comes from the desktop, because Coub's best use case is not really creating new videos on the go, but making it easy to remix existing content. "Coub looks like a GIF, but it's better than GIF, because Coubs have sound," said Anton Gladkoborodov, the startup's co-founder and CEO. "It's very easy to find video and trim it, simpler than making a Tweet." Coub's website is minimal, with a button for creating new Coubs and a feed displaying recent additions.

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