wtorek, 10 czerwca 2014

Apple turns up its advertising push with plans for 1,000-person internal agency

Apple turns up its advertising push with plans for 1,000-person internal agency Few companies have had advertising campaigns as iconic as Apple's -- from the infamous 1984 ad to the more recent PC vs. Mac commercials -- but there's a general perception that the outfit's latest efforts haven't been quite as impactful. Even Phil Schiller, Apple's Senior VP of Global Marketing, admitted in a private email (revealed as part of a recent patent lawsuit) that Samsung has been beating it in the marketing game.








via Tech News Headlines - Yahoo News http://ift.tt/1uTUPjD

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