(VIDEO) TubeMogul's Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates

In an effort to combat the ongoing specter of ad fraud, tech platforms like TubeMogul have implemented tools to eliminate some of the more prevalent forms of fake traffic, stemming from botnets and fraudulent formats, says TubeMogul's CEO Brett Wilson, in an interview with Beet.TV. Some sites will sell auto-play ads in banner spots, he explains.



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