Tumblr declares war on the internet's identity crisis

Tumblr founder David Karp thinks a lot about the web as it was 15 years ago. To him, Facebook’s stark white pages weren’t refreshing like they were to MySpace refugees — they were restrictive. Inside Tumblr’s mobile app, 180 million blogs are all colored the exact same shade of blue, with hardly any distinction between them. Tumblr was always about more than the content filling up your blog — it was about creating a digital room of your own, decked out with posters of all your favorite things.

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