Samsung boldly proclaimed on Friday that it would take over Heathrow's crown jewel, the prettiest and most modern terminal in the world's busiest international airport, with ads running on billboards, every digital display, and signage throughout T5. What it's actually done, however, is merely buy a little bit more advertising space than the other guys and use its "Welcome to Terminal Samsung Galaxy S5" tagline on it. The airport authority says it's "relaxed" about Samsung expressing this hyperbolic renaming, mostly because the advertising is self-evidently promotional and difficult to confuse with an official sanction. Still, it's striking to see it positioned alongside a "welcome to our home" message from British Airways, and Samsung will surely benefit from the implicit association that might create in travelers' minds.
via Tech News Headlines - Yahoo News http://ift.tt/1gHEBHN
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