By Michael Gold TAIPEI (Reuters) - Taiwan's HTC Corp is stepping up advertising to ensure sales of the One M8 smartphone live up to the new flagship's critical acclaim, and win the vendor a bigger share of the developed markets it once dominated. HTC reached the top of the U.S. market in the third quarter of 2011, when it sold one in every 10 smartphones worldwide, according to Strategy Analytics. HTC plans to avoid a similar outcome befalling the M8 with "more effective and efficient marketing," Chief Financial Officer Chialin Chang said at a quarterly investor conference on Tuesday. The M8 will lead a diversified product portfolio that will help HTC retrieve market share in developed countries, Chang said, without giving specific targets.
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