How To Manage The Explosive Marketing Technology Landscape

The line between marketing and IT is becoming blurred in many organizations. As digital transformation (workforce and consumer mobility, social collaboration, cloud computing, big data and applications) takes center stage, Mayur Gupta, Global Head of Marketing Technology & Innovation for Kimberly-Clark has spent the past few years removing the line all together. As the marketing technology leader for a 22 billion dollar manufacturer of paper products, Gupta sits at the intersection between marketing and technology. ...



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