Google to plug Play Music in UK's first live music TV advert

Google's run plenty of ads on UK TV over the years, but its next campaign is set to break new ground for the company and for British TV. AdAge reports that the search giant has teamed up with the UK's Channel 4 for the first live music performance across a full ad break on British TV. On Friday night around 22:45 local time, singer Sam Smith will belt out his current single Stay With Me live from London's iconic Roundhouse venue.

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