Facebook Voter Button Returns to Provide Electoral Peer Pressure

Back in November 2012, Facebook introduced the "I'm a Voter" button so users could show their friends they were participating in the election. Now, Facebook is planning on bringing the button to international elections, as well. The Voter button was available in India during the recent election of the new prime minister, Narendra Modi. This was, of course, the world's largest ever democratic election and over four million Indian voters used Facebook's "I'm a Voter" button during the month-long voting process.

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