E-commerce edge helps British retailers expand abroad

By Emma Thomasson and James Davey BERLIN/PARIS (Reuters) - Marks & Spencer Plc is making a new push to expand abroad, hoping e-commerce will give Britain's biggest clothing retailer a better chance to succeed than earlier attempts to enter new markets. It is one of several retailers that are using expertise developed in the UK's fast-growing e-commerce market to expand overseas. Store chains like M&S are starting to emulate the success of online-only fashion players like ASOS. Britain is the world's most developed online retail market, according to a ranking by commercial real estate firm Cushman & Wakefield, followed by the United States, Germany and France.

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