Beats acquisition called Apple’s ‘best idea since the iPad’

When big news breaks, taking the contrarian viewpoint is an instant traffic magnet. And when it comes to Apple’s rumored upcoming acquisition of Beats Electronics, the contrarian viewpoint is beyond obvious — not a single respected industry watcher seems to be able to make any sense of the deal at all. Beats’ headphone lineup obviously has value and its steaming music product also obviously has value to Apple, but is the Beats brand really a good fit in Cupertino? Is Apple really going to manage another brand for the first time ever? Is Beats really so important to the future of Apple that it warrants becoming the company’s biggest ever acquisition at $3.2 billion? Most people seem to be answering

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