środa, 28 maja 2014

Apple hopes to lift street cred with $3B Beats buy

FILE - In this May 9, 2014 file photo, Beats Audio equipment is arranged for a photo next to an Apple laptop at Best Buy in Boston. Apple announced Wednesday, May 28, 2014, that it is acquiring Beats Electronics for $3 billion. Beats, the headphone and music streaming specialist, also brings the swagger of rapper Dr. Dre and recording impresario Jimmy Iovine. (AP Photo/Michael Dwyer, File) CUPERTINO, Calif. (AP) — Apple is striking a new chord with a $3 billion acquisition of Beats Electronics, a headphone and music streaming specialist that also brings the swagger of rapper Dr. Dre and recording impresario Jimmy Iovine.








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