IDC Research: 3 Ways CMOs Can Take Advantage of New Marketing Optimism

New Research: 8-12% Marketing Growth Projected For Cloud, Social, Mobile, and Big Data/Analytics Since the 2007 recession it has been a challenging time for marketers and their budgets. This year things are starting to look up. I had a chance to talk with Sam Melnick, Research Analyst with IDC's CMO Advisory Service, about their latest survey, IDC's 2014 Tech Marketing Barometer Study and the increased optimism it shows within the tech marketing world. ...



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